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| •Gift certificates are rated the second most popular gift item among adults (next to cash). •Customers that send your gift certificates to their friends and family help spread the word about your business. •Gift certificate sales create a revenue float. No merchandise or services are relinquished until the certificate is redeemed. It's an interest free loan! •Some gift certificates are never redeemed. Take advantage of an "indefinite float". •Use gift certificates as customer loyalty incentives. •Offer gift certificate give-aways for promotional purposes. Lower your customer acquisition costs. •Customers purchase an average of 40% more over the amount of the redeemed gift certificate. |
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